Welcome on the Pentadigm website Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value. ISBN 0-07-139656-X. - 1. Understand the Customer - 2. Commit to the Customer - 3. Create Customer Value - 4. Obtain Customer Feedback - 5. Improve Customer Value value, based, marketing, improve, customer, value, create, customer, value, marketing, value, market, obtain, customer, feedback, marketing, success, marketing, model, business, management, model, practical, marketing, value, based, management, book, marketingbook, pentadigm